About Journey to Wellness
JourneyToWellness.com is the Internet component of the Journey To Wellness Radio media brand that provides healthcare and health literacy information through syndicated radio programming on public radio stations and on the CNN Radio network.
JourneyToWellness.com allows visitors to actually listen to archived audio of the Journey to Wellness nationally syndicated radio programs, as well as read program–related articles and link to credible related resources.
JourneyToWellness.com is a subsidiary of BioTechnical Communications, Inc. (BTC), a communications company established in 1987, specializing in the production and dissemination of health care information targeted to ethnic minorities.
BTC has translated its research into a viable business by creating innovative, award–winning media products, including an award–winning television special on breast cancer and African–American women (To My Sisters, A Gift For Life), which was viewed by an estimated 3.5 million minority women and has distributed over 8,000 copies in video; a nationally syndicated radio talk show — Journey To Wellness® — a call–in talk show heard in over 50 markets throughout the country; and production of a 60–second weekly health feature for CNN Radio Network (also called Journey To Wellness®) that is distributed to CNN’s 2,500 radio affiliates.
BTC’s business mission combines the interests of consumers and corporate sponsors:
- To provide health care information that engages minority consumers and influences health behaviors.
- To provide companies with a direct link to minority consumers for the purpose of disseminating health information and marketing health–related products or services.